When you think digital transformation, what typically comes to mind? For most people, it means rapidly changing technology within the context of enterprise and consumer-oriented private services. Many don’t realize that digitalization and efficiency is just as crucial in the public sector as any other industry. Here, digital transformation can mean the difference between effectively improving someone’s life or making them waste months—or years—in bureaucratic limbo.

In this video and case study, you’ll learn how Chesterfield County replaced its 20-year-old mainframe application with a cloud environment based on Microsoft Dynamics 365 that enabled easier knowledge transfer and increased efficiency—and most important, allowed the county to deliver on its promise of helping over 340,000 citizens live better lives.

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Organizations don’t make the jump to digital collaborations overnight. It takes months—or even years, depending on their size—of careful planning and strategy to come up with a transition plan that doesn’t compromise operations while everybody gets onboarded.

It’s our job, then, to guide our clients and partners as to the best way they can make their digital plans happen. Of course, this isn’t always easy—some organizations have highly rigid and complex structures that can take a while to adapt and integrate new technologies, while others may have multiple stakeholders who need to be consulted during each stage of the process. Either way, a clear and well-established roadmap goes a long way toward ensuring the process goes as smoothly as possible.

That’s why we’ve created this infographic—to provide you with 7 time-tested steps that can make your customers’ Microsoft Teams adoption as seamless as possible. Use it as a handy cheat sheet for yourself or your sales teams, or bring it along to executive meetings for a visually impactful way of presenting a solid implementation strategy that’s recommended by Microsoft.

View: The 7-step partner mini-guide to onboarding customers

“Why are my customers not listening to me?” is a question frequently asked by frustrated marketers and decision-makers. To address this question, author Carly Driscoll asks two crucial follow-ups: do you truly know who your customers are, and are you really delivering them an impactful message? At first glance it may seem intuitive or even simple, but successfully answering these questions requires a marketer to truly empathize with their audience—a task much easier said than done. Fortunately, there’s a time-proven way to not only interest your customers, but also convert leads into revenue-generating relationships that will drive growth and brand prestige: great content. In this eye-opening article, you’ll learn about the successful R.I.D.E. methodology for content creation, and how to effectively inform your customers with solid content marketing at each stage of the buying process.

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